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SEO Tips from 123 Chiropractors - Volume 3

Welcome to the third edition of the 123 Search Engine Optimization (SEO) eNewsletter! In our last newsletter, we discussed keyword analysis, choosing the keywords to rank for, and the overall outline of your website. As a refresher, it is important to build a comprehensive outline, or roadmap, for your website. In that outline, you will want to establish a theme for each page of the site — and that theme should be built around the two primary keywords you are trying to rank for on that particular page. So, if you have determined that you want to build a page that will rank for “Dallas Laser Therapy” and “Laser Therapists in Dallas,” the theme of that page is obviously going to be Laser Therapy. It is critical that you don’t mix in other subjects or keywords on that page, as that will only confuse the search engines as to what that particular page is about.


In today’s edition of the 123 SEO eNewsletter, we are going to discuss creating the actual content for a specific page and how to write that content in order to have your keywords picked up by the search engines. This is a very tricky subject, and one that you will want to take extra time in comprehending. When search engines crawl through your website, they strictly look at the text on each page. They analyze at the title, the description, the meta keywords, and the content on each individual page. We will cover the title, description, and meta keywords in a later eNewsletter for chiropractors; today, we are just going to discuss the content.


We will go ahead and use our previous example of the Laser Therapy Page with the keywords “Dallas Laser Therapy” (keyword 1) and “Laser Therapists in Dallas” (keyword 2) as the words we are trying to rank for on this one page in the chiropractic treatments section. When you’re creating the content, you will want to think about the “keyword density” of your content as the most important factor for SEO. Keyword density is defined as the percentage of your total content that is made up of your targeted keywords. There is much debate, amongst SEO experts, about what the optimal keyword density should be. Search engines will not notice your page for your targeted keywords if too few of the keywords are used in the content, but too much repetition of the keyword will cause your page to be flagged as spamming or stuffing the page. This is negative in the eyes of the search engines.


As a general rule of thumb, we use the 3% to 5% keyword density at 123Chiropractors.com. For every 100 words on the page, the keywords you are trying to rank for should equal 3% to 5% of the text. Certain words, called stop words, are not counted by the search engines. Here are short list of the stop words that are most commonly used: a, about, an, are, as, at, be, by, for, from, how, in, is, it, of, on, or, that, the, this, to, was, what, when, where, who, will, and with.


These stop words are important to note because, as in our Laser Therapy example, one of the keyword phrases can contain a stop word, such as “Laser Therapy in Dallas.” When you are counting your keyword density, this term only counts as 3 words, not 4 words. So in meeting the 3% to 5% keyword density, you will need to make sure the term “Laser Therapists in Dallas” is used at least once for every 100 words of text. Using this term twice for every 100 words of text will give you a 6% keyword density for the term. Although this is might cause you to go over the 5% rule, it most likely won’t get flagged by search engines.


Now that you understand how keyword density works, the next thing to think about is the amount of content you have on each page. Again, there is much debate as to the minimum amount of text for search engines to deem a page worthwhile to bring users to. Some experts say that there needs to be at least 400 words while others say 750 — we go by 400 words. Of course, it’s better to have 750 if you have the time to write all of that content, but you should have 400 words of text, with each of the two keywords as 3% to 5% of the content, at the minimum.


As you can see, there are lots of components to Search Engine Optimization, and writing keyword rich content is one of the most critical elements. As you build your website, your best bet is to just start writing. Try to write a certain amount of chiropractor articles each day, and over time you will be able to meet your goals and have a lot of great content for your website. It’s also important that you not take short cuts in your writing.  Using someone else’s text that is already posted on another website will be seen as duplicate content and will not count in the eyes of the search engines.  So make sure your content is original!


In our next edition of the 123 SEO eNewsletter, we will show you how to title the pages, write the page descriptions, list your meta keywords, and more.

As a reminder, 123Chiropractors.com has recently launched an SEO Program in which we handle your Internet, Search Engine, and Social Media strategy for you so that you can focus on your core business — treating patients! The 123 SEO Program includes:

•       SEO Optimized Website built on a proprietary URL and designed to rank throughout the major search engines (Google, Yahoo!, MSN/Bing, and more).

•       Complete SEO 1st-Page Dominance Campaign aimed at putting your practice information on as many Page-1 Positions as possible.

•       Unique Local # and Lead Generation Form designed to track your campaign and analyze new patient conversion percentages.

•       Secondary Directory Standardization (YellowPages, CitySearch, Yelp, and more).

•       Social Media Development (Facebook , Twitter, YouTube, and more).

•       Blogging and Article Submission designed to provide fresh content on all social media pages on a regular basis.

•       Infrastructure Maintenance and Reporting providing comprehensive traffic analysis, search engine algorithm updates, directory submissions, link building, and more.


For more information, please call our toll-free number at 1-800-691-8360. Similar to our chiropractic directory, we are only taking a limited amount of doctors in each city, so don’t delay — contact us today!

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