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SEO Tips from 123 Chiropractors - Volume 4

Welcome to the fourth edition of the 123 Search Engine Optimization (SEO) eNewsletter! In our previous edition, we discussed the creation of your content based off of your previous keyword analysis. We explained what keyword percentage means, the significance of “stop words” in the eyes of the engines, and the importance of lengthy unique content articles on each page. If you want to review any of the previous 123 SEO eNewsletters, they are now posted on the 123 Blog (http://www.123chiropractors.com/blog/) and our 123 Facebook Fan Page Discussion Board (http://www.facebook.com/group.php?gid=50587139653&v=app_2373072738).


Today, we are going to explain the use of titles and metas for SEO purposes, and their location on your webpages. The four most important components for each page of your website with regard to SEO value are: 1) Page Title, 2) Meta Description, 3) Meta Keywords, and 4) Headers. These titles, metas and headers are looked at heavily by the search engines, and help the search engines figure out the underlying theme for each page in order to know where to place them in the search results. The titles, metas, and headers on each page should sync up with your previously determined keyword strategy so that you are highlighting the Keyword 1 and Keyword 2 in each of these components. Here’s a breakdown of each of the components and how they need to be optimized:


PAGE TITLE: The Page Title is the wording located at the very top of the page in the blue strip in your browser. The page title is also the largest aspect of your actual search result listing in the search engines, so it is a crucial element of getting noticed on the page and receiving clicks over other listings; therefore, it needs to include the keywords you want to rank for, but also look attractive to the user. As a general rule of thumb, you want to follow this structure for each of your pages: “Keyword 1 l Keyword 2 —  www.yourwebsite.com”. So, given our San Diego Chiropractors Massage Therapy page example, the title of the page would be “San Diego Massage Therapy l Massage Therapists in San Diego – www.ABCchiropractic.com”. The reason the page should be titled this way is because the engines will read left to right, so we want the most important keyword to be on the left, and the second most important keyword next in line. In general, the engines will only read two keywords in the title, so there’s no need to put more keywords. The URL is placed last so that you can get name recognition for your domain name and build your brand.


META DESCRIPTION: The Meta Description is something that is put in your source code and it is the wording the search engines will pick up to describe your listing. The meta description is a great place to put your Keyword 1 and Keyword 2 because those words will be bolded in your search result listing, and thus stand out on the page and in the eyes of the search engines. Here’s a good example of how you would write the meta description for the San Diego Massage Therapy page: “San Diego Massage Therapy – Looking for massage therapists in San Diego? You’ve come to the right San Diego Massage Therapy Clinic with ABC Chiropractic.” As you can see, the Keyword 1 was used first, then followed by the Keyword 2, and then back to the Keyword 1 again. Because the engines pay such close attention to the keywords in your page title and meta description, writing the title and description as shown above will allow you to get your Keyword 1 in three different times in the title and description alone. The Keyword 2 is seen twice, which is also great. Please keep in mind that you don’t want your meta descriptions to be over 150 characters long because the engines will only show the first 150 characters — so anything longer than that won’t get seen and users will see a “…”.



META KEYWORDS: The Meta Keywords are words that are never actually seen on the webpage or in the search results listing — they are only seen in the source code of the page. They are words the engines will pick up on as key terms or “tags” for that particular page. The way to think about meta keywords are that they are a good place to put alternative keywords that are similar to the keywords you are trying to rank for. So with our San Diego Massage Therapy example in mind, the meta keywords would include your Keyword 1 and Keyword 2, and then could also include words search as “masseuse,” “massage therapy center,” “California chiropractors massage,” etc… Basically, whatever you think you would want to show up for as well. When writing the keywords in the source code, the terms should be separated by a comma, but there’s no need to put a space after each comma because the engines will see the comma as a space. Also, you don’t want to list more than five key terms in the meta keywords as it will look spammy to the engines. So based on this example, the meta keywords would be “San Diego Massage Therapy,MassageTherapists in San Diego,San Diego Masseuse,Massage Therapy Center in San Diego,California Massage


HEADERS: The Headers on the page are places that label the beginning of a new section on that particular webpage. They are similar to page titles in that they stand out, but they are placed within the actual body of the page to designate the start of a new content area. These headers are great places to put your keywords because the engines pay more attention to them. There are different levels of headers (H1, H2, H3 — with H1 being of more importance), and the two main headers that draw the most attention from the search engines are the H1 and H2. So when putting your H1 and H2 in the code and building the page, you will want your H1 to be the same as your Keyword 1, and the H2 to be the same as your Keyword 2. This will deliver more value to your keywords and allow them to stand out in the eyes of the engines.


Well that about does it for this edition of the 123 SEO eNewsletter. You now have the knowledge to build your keyword strategy, devise an outline for your site, write content, and put together your page titles, meta descriptions, meta keywords, and headers. In our next edition, we will discuss the use of images, alternative text and in-content linking for your pages.


As a reminder, 123Chiropractors.com has recently launched an SEO Program in which we build you a fully optimized website and handle your daily Internet, Search Engine, and Social Media strategy for you so that you can focus on your core business — treating patients! The 123 SEO Program includes:


•       SEO-Optimized Website built on a proprietary URL and designed to rank throughout the major search engines (Google, Yahoo!, MSN/Bing, and more).

•       Complete SEO 1st-Page Dominance Campaign aimed at putting your practice information on as many Page-1 Positions as possible.

•       Unique Local # and Lead Generation Form designed to track your campaign and analyze new patient conversion percentages.

•       Secondary Directory Standardization (YellowPages, CitySearch, Yelp, and more).

•       Social Media Development (Facebook, Twitter, YouTube, and more).

•       Blogging and Article Submission designed to provide fresh content on all social media pages on a regular basis.

•       Infrastructure Maintenance and Reporting providing comprehensive traffic analysis, search engine algorithm updates, directory submissions, link building, and more.


For more information, please call our toll-free number at 1-800-691-8360. We are only taking 2 doctors in each city, so don’t delay — contact us today!


If you want to review any of the previous 123 SEO eNewsletters, they are now posted on the 123 Blog (http://www.123chiropractors.com/blog/) and our 123 Facebook Fan Page Discussion Board (http://www.facebook.com/group.php?gid=50587139653&v=app_2373072738).


Thanks again for your interest in 123Chiropractors.com!

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