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SEO Tips from 123 Chiropractors - Volume 5

SEO Newsletter – Volume 5


Welcome to the fifth edition of the 123 Search Engine Optimization (SEO) eNewsletter!  In our previous edition we discussed the use of Page Titles, Meta Descriptions, Meta Keywords and Headers for SEO purposes.  We explained the format of each of these critical components and how to optimize them with the keywords you have assigned to each page.  If you want to review any of the previous 123 SEO eNewsletters, they are now posted on the 123 Blog (http://www.123chiropractors.com/blog/) and our 123 Facebook Fan Page Discussion Board (http://www.facebook.com/group.php?gid=50587139653&v=app_2373072738). Also, while you are on our Facebook page, please sign-up to be a fan of 123Chiropractors.com.  We have over 800 fans registered and we look forward to adding your name to the list!


Today we are going to explain the use of images, alternative text, and in-content links for SEO purposes.  The first thing to note is that images do not get recognized in the eyes of the search engines.  Many web designers make the mistake of building an entire website with Flash, graphics and images because they are so appealing visually.  Unfortunately, a site that does not have a large amount of readable text (in the eyes of the search engines) will never rank for any of your major keywords.  As Google reads your source code it will bypass your images and any text contained in the images– therefore, the text put on top of images will be wasted. 


The search engines reward you for text.  Lots and lots of text – and more importantly, keyword enriched text that demonstrates the theme of the page.  But certainly images are a great way to appeal to the user and impress your audience, so it’s not as if you don’t want to use images.  Instead, you just want to make sure that you optimize the images with something called alternative text, or alt text.


So what is alternative text, or alt text?  The primary purpose of the alt text on an image is to provide alternative, textual content when an image cannot be rendered. It is there to provide users that do not see the image with replacement information, so they can make sense of the document. Different browsers treat alternative text uniquely. Non-visual browsers such as Links and Lynx simply display the alt-text in place of the image, while a talking browser would typically read out the alt text. But more important for you is the fact that the alt text does get read by the search engines and thus is a great place to use your keywords for that particular page.


As a general rule of thumb, the alt text should match the text that is seen on the image.  So as an example, if you are building a page around San Francisco Spinal Manipulation and you post an image of you treating a patient – you should have the text on that image say something like “We are experts in San Francisco Spinal Manipulation.”  That will allow you to use your keyword in the alt text and give the search engines another place to pick up your keywords on that page.


Next, let’s discuss the use of in-content links throughout your text.  In-content links are words that are highlighted amongst your normal text and allow users to click to another page in your website if they choose to do so.  Your linking strategy is a whole different educational process, but to put it in its simplest form– links hold strong value within the search engines.  The most valuable links you can receive are those provided by other websites pointing to your website.  The search engines give those a lot of value because it means that other websites deem you to be the authority on a particular subject.  When those links are associated with the actual keywords you have assigned for the particular page you are bringing them to, well then you are off to the SEO races!


With in-content linking, we want to use the same strategy because even though those links come from within your own site, they still hold value.  So let’s use an example.  If you are on the San Francisco Spinal Manipulation Page, and you are discussing the use of the Activator Method and you have a page built around San Francisco Activator Methods, you will want to set up a link on that particular anchor text so that people can click on those words to go to your Activator Methods Page.  That will allow the search engines to see that the words “San Francisco Activator Methods” are associated with your Activator Methods Page and therefore it will move up the search engines for that term in accordance.


In-content links are a great way to create that “spider web” effect we have been discussing.  The idea is that once users are visiting your site, they should be able to click around the site easily and visit countless pages on different topics.  If the user can click around easily, so can the search engines!  And the more pages the search engines visit, the more they will index and post in the search results for your particular keywords.


Well that about does it for this edition of the SEO eNewsletter.  In our next edition, we will site maps and their ability to get your pages indexed on the search engines.  As a reminder, 123Chiropractors.com has recently launched an SEO Program in which we handle your Internet, Search Engine, and Social Media strategy for you so that you can focus on your core business — treating patients! The 123 SEO Program includes:


•       SEO Optimized Website built on a proprietary URL and designed to rank throughout the major search engines (Google, Yahoo!, MSN/Bing, and more).

•       Complete SEO 1st-Page Dominance Campaign aimed at putting your practice information on as many Page-1 Positions as possible.

•       Unique Local # and Lead Generation Form designed to track your campaign and analyze new patient conversion percentages.

•       Secondary Directory Standardization (YellowPages, CitySearch, Yelp, and more).

•       Social Media Development (Facebook , Twitter, YouTube, and more).

•       Blogging and Article Submission designed to provide fresh content on all social media pages on a regular basis.

•       Infrastructure Maintenance and Reporting providing comprehensive traffic analysis, search engine algorithm updates, directory submissions, link building, and more.


For more information, please call our toll-free number at 1-800-691-8360. Similar to our chiropractic directory, we are only taking a limited amount of doctors in each city, so don’t delay — contact us today!


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